One that told a story of inclusivity to showcase that NYC Pride is more than just an annual celebration, uplifting the community 365 days a year. Recognizing that they needed an enduring brand identity for awareness, they hired Lippincott to help create a new one for NYC Pride. The new NYC Pride logo, part of the new brand identity, launched February15th
NYC Pride is The Heritage of Pride’s trademark event, which, until now, had a logo and look which changed annually to match the year’s theme. Together they created a new, all-inclusive brand identity for the non-profit. The NYC Pride logo has evolved as part of a new brand identity from Lippincott who worked hand in hand with the The Heritage of Pride leadership team.
